I have been asked 'can you tell us about blogging?'. I'm no expert, but this post begins my attempt to explain the what, who, where, when, why and how of blogging for writers.
What (is a blog)
Blog is short for ‘weblog’, an internet-based diary or log.
Who (writes blogs)
Everyone. Students, parents, grandparents, authors, agents, publishers... any category of people you can think of.
Writes and authors who want a publishing contract,
especially in non-fiction. Agents and publishers want to see evidence of a ‘platform’ (which is a circle of influence,
not a type of shoe). This means social media (e.g.
Facebook,
Twitter,
Pinterest,
Goodreads) and a personal blog.
Where
The two main free sites are
Blogger and
WordPress. I
currently use Blogger, which is pretty easy, but it does take time at the
beginning to familiarise yourself with all the features (and when you think you
have worked out everything you need to know, they update it).
When
Bloggers probably need to post two to three times per week. Less
often, and you might be ignored. More often, and your readers might get
overloaded (unless you have something really good to say). Examples: One Christian
author I follow sometimes posts five times a day, and that is over the top,
because most of her posts are about her and her life (and would be better suited
to a social networking site like Facebook).
Passive Guy also posts several
times a day, but his posts are links to and comments on other blog posts about
publishing, and sometimes news moves pretty fast in that area, so his are more
likely to be relevant interesting (to me, at least).
You can schedule posts on Blogger, so that you can write a
post and schedule it to post on a defined day. So, for example, you could write
three or four related posts, then schedule them to post over the course of a
week or a month.
Some bloggers make a big deal out of checking their stats to
see which posts attract the most attention, then planning their schedule around
that. Personally, I don’t have enough visitors to make that relevant! However,
if this is something you are interested in, you would be advised to link your
site to
Google Analytics, which (apparently) gives more reliable statistics
than the Blogger site.
What (should you post)
It depends. You need to think of what the focus of your blog
is. Ideas:
-
Reviews of books you have enjoyed
-
Recommendations of good books/resources for writers
-
Interesting facts from your research to whet appetite for
your book/novel
Whatever you decide, it should be you, but a slightly
sanitised version of you. Your future agent or publisher will be checking, so
no rants about incompetent agents, rude publishers or even how annoying your
neighbour/spouse/child is.
Why (why I blog)
I started my first blog, a reviewing blog, to get free
Christian books. I blog for several book blogging programmes, who offer free
ebooks in return for me reviewing them on my personal blog,
Amazon, and other
consumer websites (I also review on
ChristianBook in the USA, and
Koorong
in Australia).
I started my editing blog to promote and market my editing
services by providing Christian authors with information on writing, editing,
publishing and marketing.
I should also start a third blog/website for my ‘day job’ as
a self-employed management consultant, but am wary of over-committing myself!
Why (you, as an author, might need to blog)
-
To build a platform for your writing
-
To find out what is happening in your target market – one of
the features of Blogger is the ability to follow other blogs of interest, and
have their new posts come up automatically on your dashboard (which is just
like the dashboard of a car – a single screen with all the important
information).
-
To connect with other writers and authors (received wisdom is
that you need to connect to others so that they will also connect with you.
Also, comment on other blogs with your own blog address, so people can track
you back and follow your blog).
The how will follow!